Hola, Hello, 你好, Hallo, Bonjour, Ciao, Hallo, Olá,
Hola, Hello, 你好, Hallo, Bonjour, Ciao, Hallo, Olá,
I’m Renee Lin—Design Leader with 10 years in UX Design, Product Strategy and Business Innovation.
As a bridge between business and design, I’ve defined vision and built products from 0 to 1 at startups, as well as scaled high-performing teams at enterprises to deliver tangible results.
I thrive on simplifying complexity, empowering cross-functional teams, and creating solutions that make businesses grow and people smile 😊
Notable Numbers
$370M
revenue generated through product-led growth over 3 years at TurboTax Canada
50+
enterprises & startups empowered with scalable AI-powered SaaS solutions at Flybits
125%
customer engagement increased for 10M users through digital transformation at RBC
65
people managed and mentored through hands-on leadership and mentorship programs
My Approach
Data-Driven
Data gives designers wings. I deliver tangible outcomes by blending quantitative and qualitative insights, defining clear success metrics, and iterating designs based on real-world impact.
Human-Centered
Great design isn’t just for customers—it’s for teams, leaders, and partners too. I create meaningful experiences for everyone involved, solving challenges while fostering a culture of collaboration and empathy.
Business + Design
Design without business is art; design with business drives impact. With deep understanding in both worlds, I translate business goals into design solutions that deliver measurable value and sustainable growth.
Me behind the screen
What does leadership mean to me?
People
Are my team members happy?
Am I fostering a culture where my team feels valued, inspired and motivated?
Is my team set up for success?
Does my team have the resources, support, and clarity they need to do their best work?
Does my team have a clear path for growth?
Am I guiding my team grow, find their voice, and see a meaningful future in their careers?
Impact
Are we delivering measurable business outcome?
Is our work aligned with business goals, and are we delivering tangible results?
Are we building trust and alignment with our partners?
Am I fostering strong cross-functional partnerships with to ensure seamless collaboration and shared success?
Are we shaping the future?
Are we act as a strategic partner, driving innovation and shaping the future of the business?
Case Study
Clients & Collaborators
Testimonials
“Renee’s combination of design talents and business strategy is a rare find. Renee’s magnetic personality allows her to gain trust quickly and mobilizes a team around solving a problem that has a business impact. Her extraordinary talents, excellent work ethic, and positive attitude make her a pleasure to work with and vital to any organization.”
—Lenny Laurier | Director of Design at Intuit
“Renee was always the brightest part of our Solutions Team. Her preparedness, bravery and positive attitude could help drive success from even the vague and poorly defined problems. She delivers business success by creating innovative solutions that meet user needs and business goals. Renee was a pleasure to work with and will be a great addition to any team.”
— Jay Graver | Vice President at Flybits
“Renee was my dedicated mentor through Hexagon UX mentorship program. Renee has shown incredible dedication, patience and professionalism as a leader and teacher. Renee's careful guidance has allowed me to think more critically about my own design journey, goals and plans for growth. Thank you for helping me in my journey to become a better designer.”
—Joey Hua | UX Design Lead at Manulife